WanderVans Case Study for Sales Dorks
My videos are for increasing sales of some sort:
watch this music video and like my music
watch this ad and buy my stuff
watch this Kickstarter campaign and back my idea
watch this pitch and hire my firm
glance at this post for precisely .5 seconds and vote for me
And so, market need for enrollment continues to fund my journey through my 20s. I say that word all the time like a DigAd toolbag, but it's seriously the core of what I do. If I can't prove enrollment, my work doesn't hold value.
That said, serving your customers fascinates me almost as much as getting them. Any business owner has to dance in the ether between ideal service and actual bandwidth. As a business owner, I want all my customers to solve their own problems. As a consumer, I rage quit an inquiry when I've been taken to a FAQ page. I know dumb questions need answers too. I know it's just much simpler to hire a copywriter to cover them than to be forever at the whim of your simplest inquiries.
Enter WanderVans.
As I noted earlier, a principal challenge of FAQ pages is the enrollment (Ha - got you again.) Nobody likes spending their time searching for an answer they might not get. WanderVans' chief challenge is their customers rent camper vans to experience van life in a palatable dose, frequently experiencing many challenges that the customers before and beyond them also experience. Furthermore, the Venn diagram of customers who rent camper vans and customers who use and contribute to FAQ pages looks like a true-to-scale drawing of the earth and the moon.
If you're WanderVans, you're just going to have a really tough time getting that demo to change who they are to make your business run more smoothly.
You know what campers do jive with? Travel films. Roll that B Roll sequence and show me some blue ass water. So, like spoon-feeding vegetables to a toddler, you have to disguise the FAQ content as something enjoyable. We made a short camping video that was catchy enough to get opened and finished that contained all the info they needed to book and use one of the vans.
Choo choo, here comes the train. Just kidding, it's broccoli - gotcha!
Eat your veggies and watch Erin and I have a ball.